The team
Peter Schafrick
Peter grew up in Welland, and his foray into the professional world began with Electronics Engineering Technology, leading to a 15-year tenure in the telecom sector in Toronto. His expertise spanned sales and business development, but his latent creative passion eventually prevailed. Peter pivoted dramatically, trading in telecom for camera lenses. Shooting major ad campaigns, he travelled regularly to NYC, LA and Germany and became a multi-award-winning advertising photographer. His client list included international brands like Coca-Cola, Nike, Dove, Redbull, and L'Oreal.
After two decades of thriving in the creative sphere, Peter decided it was time for something new. Returning to Niagara, he launched Schaf, a wellness brand specializing in skincare. He applied his marketing experience to make Schaf Skincare a cult fixture in LA, NYC and Toronto specialty retailers.
Peter is deeply invested in community betterment. He serves as Warden for St. George’s Anglican Church, celebrated for its extensive city outreach initiatives.
Never one to rest on his laurels, Peter recently turned his attention to the pressing housing crisis issue.