The team

Peter Schafrick

Peter grew up in Welland, and his foray into the professional world began with Electronics Engineering Technology, leading to a 15-year tenure in the telecom sector in Toronto. His expertise spanned sales and business development, but his latent creative passion eventually prevailed. Peter pivoted dramatically, trading in telecom for camera lenses. Shooting major ad campaigns, he travelled regularly to NYC, LA and Germany and became a multi-award-winning advertising photographer. His client list included international brands like Coca-Cola, Nike, Dove, Redbull, and L'Oreal.

After two decades of thriving in the creative sphere, Peter decided it was time for something new. Returning to Niagara, he launched Schaf, a wellness brand specializing in skincare. He applied his marketing experience to make Schaf Skincare a cult fixture in LA, NYC and Toronto specialty retailers.

Peter is deeply invested in community betterment. He serves as Warden for St. George’s Anglican Church, celebrated for its extensive city outreach initiatives.

Never one to rest on his laurels, Peter recently turned his attention to the pressing housing crisis issue.




Gina Schafrick, Architect. B. ARCH, OAA, MRAIC, B.A., ON

Gina is the visionary founder and principal architect of These Architects Inc. Her niche architectural firm is renowned for its mastery of residential and commercial designs. She is accredited through the Ontario Association of Architects (OAA) and is an esteemed member of the Royal Architectural Institute of Canada (MRAIC). Additionally, Gina actively participates and contributes to the Niagara Society of Architects (NSA).

Gina has garnered accolades, with features in prominent publications such as the Globe and Mail and Toronto Life.

Gina is deeply invested in community betterment. She diligently serves as the Property Chair for St. George’s Anglican Church in St. Catharines, which is celebrated for its extensive city outreach initiatives. She has also championed fine art in recent years through her volunteer work at the Pelham Arts Festival, working with artists to promote their local talent.

She's a pivotal figure in conceptualizing and crafting a compact home model for Nest Niagara, heads up the construction of Nest Homes, navigates municipal bylaws, and obtains building permits.